Cookie policy
One cookie runs on this site. This document explains which, why, and how to switch it off in one click.
Last updated · 19 August 2026
What a cookie is
A cookie is a small text file a site asks your browser to store on your device, so it can recognise you on a later visit or follow your behaviour. It is the main mechanism by which websites gather information about visitors over time.
What this site does
The cookie runs on every page of this site, not only the campaign landing page. Until 19 August 2026 it ran on the landing page alone; we extended it across the site so we can measure our advertising in full.
There is one exception: the campaign landing page (wearew.io/lp.html), which visitors reach from our ads. That page runs a Meta pixel (Facebook and Instagram), and the pixel sets one cookie.
The site keeps one other item in the browser, in localStorage: your choice in the bar — read, or measurement switched off. It is stored so we do not ask you again on every visit, it does not identify you, and it is sent to no one. There is no other use of localStorage or sessionStorage.
| Name | Where | What it does | Lifetime |
|---|---|---|---|
| _fbp | Every page of the site | A random identifier that lets Meta connect an ad view to a visit to the page and to an enquiry sent | Up to 90 days |
| Type | Present | Note |
|---|---|---|
| Strictly necessary | No | The site needs no identity or stored state |
| Preference | No | Language is chosen by link, not by storage |
| Analytics | No | No analytics platform |
| Advertising | Yes — one | _fbp, on every page of the site |
What the pixel reports to Meta
When you open the landing page, and again when a form submission succeeds, an event is reported to Meta. The report includes your IP address, browser details, the page address and the cookie identifier.
The contents of the form are not sent to Meta in that report — not your name, not your phone number, not what you wrote. Meta receives the fact that an enquiry was sent, not the enquiry.
What it is for: knowing which ads bring enquiries and which waste budget, and showing ads to people who already visited the page.
When the cookie is set
When you open the site. A bar appears at the bottom of the screen saying so, with a Turn off button beside it. We state it plainly rather than bury it in wording: measurement runs from the moment you arrive, it does not wait for consent.
Press Turn off and the pixel stops, and any cookies already set are deleted from your device. The choice is kept permanently and you are not asked again. Press "Got it" and the bar closes for good.
You can change your mind at any time: the Cookies link at the bottom of the landing page reopens the bar. On any other page, clearing the site data in your browser brings it back.
The bar appears on every page of the site, not only the landing page.
How to opt out
- Block it in your browser. Browser settings — usually under "Privacy and security" — let you block and delete cookies. An ad-blocking extension will stop the pixel from loading in the first place. The form will keep working: it does not depend on the pixel.
- Your Meta ad settings. In your Facebook or Instagram account, under ad settings, you can limit the use of activity data from outside sources.
- Ask us. Write to office@wearew.io and we will remove the data collected about you.
What else is exposed to third parties
The site loads fonts and code libraries from Google Fonts, jsDelivr and Cloudflare. These services set no cookies through this site, but the request itself reveals your IP address and browser details to them. The full picture, including what happens to information you send through the form, is in the privacy policy.
Changes
If we add another measurement component or extend tracking to other pages, we will update this document and present a consent mechanism as required by law. The last update date appears at the top of this page.
Contact
Questions: office@wearew.io